#Actor who played max headroom plus
#Actor who played max headroom professional
#Actor who played max headroom series
#Actor who played max headroom tv

“The Max Headroom commercials are definitely ahead of Pepsi’s in terms of popularity,” said Dave Vadehra, president of the New York-based survey firm Video Storyboard Tests Inc. Fox of television’s “Family Ties” and singer Michael Jackson.

#Actor who played max headroom series

In igniting Coca-Cola’s bid to capture the crucial market of 12- to 30-year-olds who make up the heaviest consumers in the $25-billion-a-year soft drink market, Max Headroom threatens to undermine the gains of rival beverage maker Pepsi-Cola, which had aggressively pursed younger consumers in recent years with a series of television ads featuring youthful heroes such as actor Michael J. The Max Headroom campaign, advertising executives say privately, is the most exciting Coca-Cola campaign since the beverage maker abandoned its popular “Coke Is It” series featuring actor Bill Cosby.Įxperts say the new commercials seem to have awakened Coke from a creative slump that saw the beverage maker experiment with everything from patriotic-themed ads, featuring the Statute of Liberty and images of the nation’s past, to a recent spot that used trick photography to show the contents of a can of Coke defying the laws of gravity by flowing horizontally across the screen. Those developments are in addition to the book, “Max Headroom’s Guide to Life” and a Karl Lorimar Home Video release and book both called “Max Headroom-20 Minutes Into the Future” that arrived at bookstores this month.Īll in all the talk show host will bring in more than $2 million in revenue in 1986 and could double that total next year, said Terry Connolly, Chrysalis group managing director.Ĭoca-Cola Co., the most visible licensee thus far, secured the beverage rights to Max Headroom last year in a one-year, $400,000 deal to lure the young soft drink buyers it was losing to Pepsi. And Hallmark Cards is discussing marketing a line of greeting cards using Max Headroom, according to a company spokeswoman. Southland Corp.’s 7-Eleven is negotiating to use Max to advertise their new MovieQuik video rentals. “He speaks their language.”Īnd, too, the language of Madison Avenue.Īt least a dozen companies, including Viacom International and Marvel Comics Group, attended a recent meeting in New York earlier this month to discuss securing licensing rights to use Max Headroom in their marketing campaigns. “He’s the first character that’s been created for a new generation of people,” observed Peter Wagg, former head of creative services at Chrysalis and one of Max’s creators.

#Actor who played max headroom tv

Viewing figures collapsed and no more British shows were made.Seen regularly on British TV and six times a month in the United States over the Cinemax pay television channel, Max Headroom hovers on the television screen like some ethereal electronic maven he’s shown only from the shoulders up and speaks in preening, sputtering fits on subjects ranging from sex and sports to music and fashion. The Channel 4 programme schedulers made the mistake of moving series two to Friday nights, where it had to compete with the likes of Dallas and Miami Vice. The guests were Michael Caine, Vidal Sassoon, Oliver Reed, Tracey Ullman, Rutger Haver, David Byrne, Howie Mandel, Jack Lemmon, Jackson Browne, Jackie Collins and Dave Edmunds.

#Actor who played max headroom plus

There were 10 episodes, plus a Christmas special during 1986. It also catered for an American TV audience and some of the guests invited on to the show reflected this.

#Actor who played max headroom professional

Series two introduced a studio audience and was a more professional affair. There was a special guest in five of the six episodes and these were Sting, Simon Le Bon, Nick Rhodes, Roger Daltrey and Boy George. He was a pretty crazy character and even though Max himself wasn't computer-generated, the special effects were, and a Commodore Amiga was used to create them.

The Max Headroom Show was a music video show first shown in 1985 on Channel 4 in the UK.